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Board

Darcy Taylor
Non-Executive Chairman

Darcy has over 20 years of senior experience building companies and brands in Asia, Europe and North America. He has a proven track record in C-suite and senior leadership roles at IMG Canada (now Endeavor LLC), Logic Technologies Inc, JT International S.A. and MASEV Communications Inc. His experience spans corporate, agency, and entrepreneurial environments.

Anna Chokina
Chief Executive Officer

Anna is a deeply knowledgeable leader having spent more than 20 years in senior roles across the consumer goods industry. She was the Vice President of Global Colour Cosmetics, Global Face Care and Personal Care at Avon.

Prior to that as General Manager of L'Oreal Paris for Russia, she delivered three consecutive years of growth in the face of a severe economic recession. Other previous significant roles include leading the $800M snacks portfolio for PepsiCo Russia and a decade managing large verticals for Procter & Gamble including feminine hygiene, healthcare and pet care in both the US and the UK.

Simon Walters
Finance Director

Simon qualified as a chartered accountant and worked in corporate finance at Stoy Hayward (now BDO). He then joined Fuller Peiser as Finance Partner, before becoming FD of the Molyneux property group with its controlling interest in a listed PLC. Simon was then FD at Shani, a manufacturing company listed on the London Stock Exchange’s main market, and subsequently FD at privately-held investment fund Wood Hall Securities.

Simon has also been a director of AIM-quoted Bilston & Battersea Enamels plc; FD of the Fish! chain of restaurants bought out of receivership; a director of NetFM, an internet radio station; FD of AIM-quoted AFC Energy plc and Neville Porter plc; FD of main market-listed OTAQ plc; and provided FD services to a portfolio of companies through Headline FD.

Peter Wall
Non-Executive Director

Peter is an entrepreneur based in Ottawa, Canada. Peter is the CEO of Argo Blockchain plc, the LSE’s first crypto asset company listing. At Argo, he has overseen the company’s rapid growth from a £20M market cap to exceed £1billion at one stage.

Peter has a history of ‘firsts’ across various industries, including founding Weave Technologies, an infrastructure company focused on high-quality genetics and seeds, co-founding Hubud, Bali’s first co-working space, and launching Wildflowers, one of the first meditation apps in the Apple app store. He has been featured in Virgin Entrepreneur and appeared on CNBC and Bloomberg.

Gill Whitty-Collins
Non-Executive Director

Ms Whitty-Collins is a world-class leader in business, brand-building, equality and diversity with more than 25 years’ senior leadership experience at Procter & Gamble (“P&G”), where she led global brands such as Olay, Always and Pantene, latterly as Senior Vice President for the Beauty Care business for Europe, India, Middle East & Africa. She is also the author of ‘WHY MEN WIN AT WORK...and how we can make inequality history’ with extensive experience and knowledge of the gender inequality issue and how to address it.

Misha Sher
Non-Executive Director

Mr Sher is a senior marketing executive with over two decades of experience working with leading brands, rights holders and talent. Mr Sher spearheaded the growth of an award-winning sports, entertainment and culture business unit at MediaCom, one of the world’s largest media and communications agencies. He has worked with some of the world’s largest brands including eBay, Uber, Coca-Cola, P&G, American Airlines, Apple and Toyota on investment in leading cultural properties. He currently serves as NED at the European Sponsorship Association.

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